Brand guidelines · v0.1 · Sep 2026
juvo.in brand
The identity system for juvo.in — logo, colour, type and stationery, and how to use them together.
About the name. Derived from the Spanish verb meaning 'to help' or 'aid', conveying a sense of support and assistance.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “j” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1D4E89RGB 29, 78, 137#122F52RGB 18, 47, 82#F2A541RGB 242, 165, 65#141F33RGB 20, 31, 51#EFF2F7RGB 239, 242, 247Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmpowering You ForwardH2 · 36pxEmpowering You ForwardH3 · 24pxEmpowering You ForwardBody · 17pxEmpowering You ForwardCaption · 13pxEmpowering You ForwardLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@juvo.in
www.juvo.in
Founding Team
juvo.in
hello@juvo.in · www.juvo.in
www.juvo.in
Explorations
Alternative wordmark directions considered for juvo.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.